Charity Alliance is an ideal. A belief that there is more to business than personal profit. Conceived early 2004, Charity Alliance developed from a concept of generosity to a reality, where charitable donations are considered more than an afterthought, but part of everyday business.

Children were the inspiration behind Charity Alliance, and it seemed only fitting that they be the primary recipients. As a result Charity Alliance is constantly searching for worthy causes towards which they are able to direct their efforts, concentrating primarily upon the children in need, wherever they are in the world.